Posted this elsewhere.
There are a few main problems with soccer in America.
1) No significant stats to follow.
Americans LOVE their stats. Look at football. You got your third-down conversion percentages, your passer ratings, etc. Check out basketball, with your assists, rebounds, blocks, free throw percentages, etc. And hell, look at baseball. There are stats for how good a player's hitting percentage is against left-handed pitchers at Yankee stadium on Tuesdays when the sun is shining.
In soccer, the game is much more free-flowing. Stats are, for the most part, nonexistant. You have your top goal scorers, maybe your assists, yellow/red cards, and your wins/losses. A defender's brilliant play to stop a 2-on-1 will go unmarked in the record books. A midfielder's beautiful cross won't get a mark in the books. It's much more difficult for new watchers to get a handle on the sport, because they have no numbers to understand the game better.
2) Subtle gameplay.
There are subtleties in any sport. I watched (really watched) baseball for the first time this season, always with hardcore baseball fans. They explained so much about it that I gained a deeper appreciation of the sport. It relied heavily on stats, but the strategies of using different pitches and pitchers against different batters, where the fielders should stand, and everything were absolutely fascinating to me. In football, there's an art to choosing the plays that create holes in the defense. In basketball, team defense is a fantastic example of unity and team tactics.
Soccer's much the same way! All that "boring" stuff in the midfield? Subtle jockeying for position. Moving the defense where you want them before a big cross to the other side of the field to the open man. Organizing an offsides trap to catch unsuspecting players. Passing backwards to open up a long pass forwards. People who are new to the game just can't pick up on the subtle nuances of soccer, especially when there are no stats to go off of.
In baseball, for instance, those crazy stats come in very handy for a newcomer. When you can see that a person has a low percentage hitting low-and-outside breaking balls, you can tell why a pitcher may be changed for someone very good at those particular pitches. Soccer's subtleties, however, are very hard to pinpoint, and involve looking away from the ball, something which is difficult for some fans (and players) to do. To see why a long, over the top pass is kicked, you need to be watching the striker sneaking in behind the defense. That pass backwards? Look downfield. The "basic" subtleties of soccer are lost on newcomers, and are simply not explained by commentators. American soccer commentators are still just trying to explain the basic rules of the game.
3) No commercial breaks.
There are no time-outs in soccer. No big breaks when there's a change in possession. Really, no chance for commercials during a half. Now, this may not matter to sports fans, but you can bet it matters to the sports networks. How do you fulfill your ad quota when you can only really have commercials running during a ten-minute stretch for the entire 90 minutes (at halftime)? Call me a conspiracy theorist, but I really think that one reason soccer hasn't been popular in America is that there's no big incentive to show it on TV.
There's another reason a lack of breaks hurts American interest in soccer. When you have time-outs and breaks with possession changes, you have opportunities to explain the game. Where would football be without Madden's pen? At each break, the instant replays come flying out of the woodwork. Commentators can analyze and reflect on each and every play that happens. They can show all the subtleties of the game that viewers would miss while the game is still being played. In soccer, the flow of the game is taken as fact. Yes, you can analyze a play that results in a goal, and occasionally get a quick replay in when the ball goes out of bounds, but no real in-depth commentary as to why things are happening the way they are. This keeps people in the dark, and people generally don't like sports they can't understand. While a game's playing, all American commentators can really do is explain the rules, and who is passing to whom. "Boring," most people say, simply because nobody explains the subtle things that make the game beautiful.



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